With direct flights from the coastal city of Cam Ranh (CXR) into more than 10 different Russian cities - from western Moscow to the eastern island of Yuzhno-Sakhalinsk - Dalat Hasfarm® is exploring new opportunities to bring fresh flowers to Russia.
Traditionally focused on Asia-Pacific markets such a Japan, Taiwan, China, Australia, Dalat Hasfarm® has studied the required quality and assortment to fulfill the demand of the Russian customers. Bernhard Schenke, Commercial Director at Dalat Hasfarm® , gives the guidelines for future expansion of the export sales : Russia being the 5th largest importer in the world, it is important for us to get exposure on this market and we are ready to spend much energy in building-up sales with chosen partners. A milestone has been marked in the end of 2015 with regular shipments into the cities of Moscow and Krasnoyarsk.
Russian citizens have a different approach of fresh flowers than European or even Asian consumers. Flowers are offered as a gift, or a special event, and not really for own home decoration. Besides national public holidays, high peaks of consumption are Valentine's day, Woman Day and Teacher's day.
We receive regular enquiries from Russian importers, as they are very keen on reducing their lead-time in delivery and on receiving maximum freshness. By sourcing directly at our farms, customers are not only getting the best product, but they also have a guaranteed and stable supply. Our climate is not changing much through the year, so we can ensure year-round supply for all our crops , tells Laurent Mossan, in charge of developping this new market atDalat Hasfarm®. Operating 3 farms at 3 different altitudes in the high lands of Vietnam (Dalat area), the company grows a wide range of Chrysanthemums (including sprays, standards, Santini's and Calimero's), Lisianthus, Alstroemerias, Roses, Carnations, Green Wicky and Lilies. Other locally grown flowers can be supplied such as Sunflowers, Birds of Paradise and Statice.
More information is available at www.dalathasfarm.com.
Contact : Laurent Mossan (Mr) - Export Sales Manager.
Visit Dalat Hasfarm® at Crocus FlowerExpo 2016 / 13-15 Sept. 2016, Moscow. Stand B-351.
Direct flights are available from Cam Ranh, Vietnam (CXR) to : Moscow, Nizhny-Novgorod, Omsk, Perm, Chelyabinsk, Surgut, Tangi, Voronezh, Krasnoyarsk, Irkutsk, Ufa, Blagoveshchensk, Khabarovsk, and Yuzhno-Sakhalinsk.